An honest 2026 comparison of the business brokers New York owners actually meet when they go to sell — in the five boroughs, on Long Island, in Westchester and up the Hudson Valley. Written by Steven Reese, founder of Nexus Bridge Business Brokers. Includes our own firm, disclosed openly, alongside Synergy, Transworld, Sunbelt, Lisiten Associates, The NYBB Group, Vested, Murphy Business and BizBuySell. No paid placements. Fee structures, footprint, specialties, the New York rules a broker has to know, and how to choose are detailed below.
Choosing a New York business broker is one of the highest-stakes decisions a small or mid-market owner makes, and New York makes it harder than most states: the paperwork a broker has to sequence is specific to this state, and the generic advice written for somewhere else gets the timetable wrong. The wrong broker costs a slice of the price, months of delay, and sometimes the deal. The right one gets the structure, the clocks and the buyer pool right before the business is ever shown.
To produce this comparison we looked at every business brokerage New York owners are likely to meet against eight criteria that actually correlate with seller outcomes:
This is not a sponsored or paid ranking. It is a working broker’s honest read on which firms suit which New York sellers. Where we are the better fit, we say so. Where a competitor is the better fit — a county independent for a small local deal, a lower-middle-market firm for a $20M company — we say that too. The regulatory facts on this page are the same ones published in full on our New York business brokers hub.
| Broker | Type | Upfront retainer | Success fee | Co-broker | Deal size sweet spot | Office footprint |
|---|---|---|---|---|---|---|
| Nexus Bridge | Independent (tri-state) | $0 | 10% / 8% / 6% sliding | Yes (50/50) | $500K–$15M | Wayne, NJ; works NYC, LI, Westchester |
| Synergy | Independent regional | $0 (per its site) | Not published | Ask | $700K–$250M revenue | NYC, Long Island, Hudson Valley, Upstate |
| Transworld | National franchise | Set by office | Typically 10–12% under $1M | Varies | $250K–$5M | Manhattan, Hawthorne, Garden City, Brooklyn, Upstate |
| Sunbelt | National franchise | Set by office | Typically 10–12% under $1M | Varies | $250K–$5M | Manhattan, Brooklyn/Queens, Hawthorne |
| Lisiten Associates | Independent | Not published | Not published | Ask | $5M–$100M revenue | Manhattan |
| The NYBB Group | Independent | Not published | Not published | Ask | $5M–$50M revenue | Melville, Long Island |
| Vested | Independent (volume) | Not published | Not published | Ask | Under $1M typical | Northport, Long Island |
| Murphy Business | National franchise | Set by office | Typically 10–12% under $1M | Varies | $250K–$5M | Manhattan; Stamford CT for Westchester |
| BizBuySell | Marketplace (not broker) | Monthly listing fee | n/a (self-serve) | n/a | Under $1M | Online |
“Typically 10–12% under $1M” is the published industry norm for franchise main-street offices (IBBA Market Pulse); each franchise office sets its own schedule. “Not published” means the firm’s site and public listings do not state a figure — ask for it in writing. Nexus Bridge’s schedule is published in full on this page.
Tri-state (NJ · NY · CT) boutique founded by Steven Reese. Sell-side only, $0 upfront, success-only fee, and the principal handles every engagement personally. New York work concentrates on main-street and lower-middle-market businesses from roughly $500K to $15M in enterprise value: restaurants and food service, healthcare practices (NY Article 28 clinics and Article 31 licensed outpatient programs), distribution routes, trades and services. The New York rules on this page — RPL §440 structuring, both AU-196.10 clocks, the SLA licence rules — are published on our New York hub so you can check our work.
Best for: New York owners of $500K–$15M main-street, food-service, healthcare or route businesses who want the fee in writing, the New York rules explained before listing, and the founder on the phone.
Synergy is a multi-advisor regional firm with named advisors covering New York City, Long Island (Nassau and Suffolk), Westchester and the Hudson Valley, and Upstate (Albany, Buffalo, Rochester, Syracuse). Its site states a focus on profitable companies with annual revenues of $700,000 to $250 million and no upfront brokerage fee or monthly retainer for sellers, with a success fee paid at closing. Listed specialties: construction, manufacturing, distribution, healthcare, technology, engineering, transportation and professional services.
Best for: New York companies with $700K–$50M+ in revenue in manufacturing, distribution, services or healthcare that want a regional firm with several advisors and a wide buyer reach.
Transworld is the franchise network with the broadest New York office footprint: franchisee-owned offices list addresses in Manhattan (Transworld Business Advisors of NY), Westchester North in Hawthorne (a 2025 franchise announcement), Garden City on Long Island, Brooklyn, and Upstate in Albany, Syracuse, Orchard Park and the Southern Tier. Each office is independently owned, so quality, fee structure and specialty vary office to office. Strong franchise-resale practice in addition to main-street business sales.
Best for: Standard New York main-street deals and franchise resales where the specific local office has recent closings in your industry. Vet the broker, not the brand.
Sunbelt is the largest business brokerage franchise by office count worldwide. In New York its site lists Sunbelt of Manhattan (Fifth Avenue), a Brooklyn and Queens team, and a Westchester office in Hawthorne that opened in December 2021. Nassau County appears as a served area of the Manhattan office rather than a separate Long Island office. Offices operate independently under the brand.
Best for: Standard New York main-street deals in Manhattan, Brooklyn, Queens or Westchester where national buyer reach matters more than industry specialization.
One of the longest-running independent brokerages in New York City. Its listings describe a focus on private businesses with annual revenues of roughly $5 million to $100 million, representing sellers across the tri-state area and Philadelphia and working with international buyers. Mid-market orientation; the typical main-street owner is below its stated range.
Best for: Mid-market New York companies ($5M+ revenue) that want an established Manhattan independent with cross-border buyer relationships.
A Long Island lower-middle-market firm whose principals hold CBI, CPA and M&A credentials. Profiles describe work with entrepreneurs, private equity groups and financial sponsors on companies in roughly the $5M–$50M revenue range, with named practice focus in HVAC, trucking and distribution, plus valuations and an affiliated commercial real estate arm.
Best for: Long Island and NYC-metro companies with $5M+ revenue, especially HVAC, trucking and distribution, that want a credentialed lower-middle-market team.
Founded by a former Wall Street banker, Vested runs a volume model: its site advertises thousands of active listings across many states and categories, with a concentration in Long Island and NYC-area main-street businesses — restaurants, laundromats, gas stations, day cares, pharmacies and similar — many under $1M and many with owner financing. Fees and office locations beyond Northport are not stated on its site.
Best for: Owners of smaller Long Island or NYC main-street businesses who want maximum listing exposure and are comfortable with a volume process.
Murphy operates franchisee-owned offices across the U.S. and Canada. In the New York market, broker profiles list a Manhattan office on Madison Avenue and a Stamford, Connecticut office whose service area includes Westchester County; a Montclair, NJ office covers the New Jersey side of the metro. General-practice main-street focus; fee structures vary by office.
Best for: Standard main-street deals in Manhattan or Westchester where a franchise office with national reach is a fit.
BizBuySell is the largest U.S. online business-for-sale marketplace, not a brokerage. New York owners can list directly for a monthly fee without a broker. Nearly every broker on this page also lists there, which is why a self-listed business competes with broker-represented listings on the same page.
Best for: Sellers of sub-$500K New York businesses who want low-cost exposure and will run the process, the paperwork and the buyer screening themselves.
Five questions every New York seller should ask any broker they are considering, in any order. The answers are on this page, so you can grade them:
The full eight-point test, built item by item from New York’s own rules, is on our New York business brokers hub. Hold us to every item on it.
The single most material decision in choosing a New York broker is the fee structure, and the second is whether the broker’s timetable matches the state’s clocks. A two-point difference in commission on a $2M sale is $40,000. A $10,000 retainer credited 50% against the success fee is $5,000 of real cost. A timetable that ignores the state’s filing window costs a quarter.
What Nexus Bridge charges, in writing: 10% on the first $1M, 8% from $1M to $5M and 6% from $5M to $10M, with $0 upfront, no retainer and no monthly marketing fee. On a $2M New York sale that is $180,000, paid only at closing, with nothing owed if the business does not sell. We routinely add an escalator (a bonus share of every dollar above the agreed target) on request, and our tail period is 12 months against a named-buyer list, not “any introduction ever made.”
What the market charges: franchise main-street offices typically run 10–12% under $1M, 8–10% on $1M–$5M and 6–8% on $5M–$10M, with retainer policy set office by office. Lower-middle-market firms are more likely to quote a Lehman-style formula and, on larger engagements, a retainer. Whatever the firm, the number you negotiate is the whole schedule — retainer, success fee, escalator, tail period, termination — not the headline percentage.
Most New York main-street sales run six to nine months from listing to close. The AU-196.10 notice adds a hard 10-day floor before payment or possession, and a notice of claim can hold funds in escrow measured against the greater of price or fair market value until the 90-day clock resolves. A bar or restaurant adds the buyer’s fresh SLA application: a temporary retail permit covers the gap, but only if the premises operated under a licence within the last 30 days. Healthcare practices under Article 28 or Article 31 add regulatory approvals and typically run nine to fourteen months.
The self-listing alternative is real for very small businesses, but it carries a hidden cost above roughly $500K in value: the buyer pool is narrower, the deal is more likely to fail in diligence, and nobody sequences the state paperwork for you. Owners who want that math on their own numbers can run it on our free valuation.
A free confidential valuation shows you the SDE recast, the multiple, and the New York items — AU-196.10 timing, any licence, any real property — on their own lines, so you can check any broker’s number against it. No obligation, no upfront fee.
There is no single best New York business broker. The right choice depends on deal size, where the business is (Manhattan, the outer boroughs, Long Island, Westchester, the Hudson Valley), industry, and fee structure. For $500K–$15M main-street, food-service, healthcare and route businesses, Nexus Bridge Business Brokers offers a published success-only fee with $0 upfront and a process built around the New York rules (RPL §440 structuring, the AU-196.10 clocks, the SLA licence rules). Other reputable New York options include Synergy, Transworld, Sunbelt, Lisiten Associates, The NYBB Group, Vested and Murphy Business. Compare on fee transparency, New York regulatory literacy, recent closings in your industry and part of the state, and willingness to co-broker.
Most reputable New York business brokers charge no upfront retainer and a success-only commission on a sliding scale: roughly 10–12% on deals under $1M, 8–10% on $1M–$5M, 6–8% on $5M–$10M, and a Lehman-style formula above that. Nexus Bridge publishes its schedule: 10% on the first $1M, 8% from $1M to $5M and 6% from $5M to $10M, with $0 upfront, no retainer and no monthly marketing fee. Franchise offices set their own fees and some charge upfront marketing retainers, so get the schedule in the engagement letter before you sign.
In New York City the brokers owners most often meet are Transworld Business Advisors of NY (Manhattan, plus a Brooklyn office), Sunbelt of Manhattan and the Sunbelt Brooklyn and Queens team, Murphy Business Sales (Madison Avenue), Synergy Business Brokers (NYC advisor), Lisiten Associates (Murray Hill, mid-market), and tri-state independents such as Nexus Bridge. For a NYC bar or restaurant, the deciding test is whether the broker knows the liquor licence does not transfer and that the premises must stay licensed within 30 days of the buyer’s SLA filing.
Ask five questions: (1) How will you structure my sale under RPL §440? (2) Walk me through both AU-196.10 clocks. (3) What is your fee, including escalator and tail period, in writing? (4) Will you co-broker? (5) What have you closed in my industry in my part of New York in the last 24 months? Our New York hub carries the full eight-point test, built from the state’s own rules.
A New York business broker runs the confidential sale of a small or mid-market business: recasting the financials into a defensible SDE or EBITDA, preparing a blind profile and a Confidential Information Memorandum, qualifying buyers on NDA and proof of funds, negotiating the LOI, coordinating SBA or other financing, and sequencing the New York paperwork — the buyer’s Form AU-196.10 bulk-sale notice, any Certificate of Authority, and a fresh SLA application if there is a liquor licence — with your attorney and CPA.
For businesses with roughly $300K+ in seller’s discretionary earnings, a specialty broker typically produces a materially higher price than self-listing, net of the 8–12% commission, because the buyer pool is wider and the deal survives diligence. Below that, self-listing on BizBuySell can produce a comparable result at lower cost if you are willing to run the AU-196.10 and licence paperwork with your attorney. Regulated New York deals — bars, restaurants, Article 28 or Article 31 practices — are hard to close well without a broker who has done them.
Most New York main-street sales take six to nine months from listing to close. The AU-196.10 notice must be filed at least 10 days before the buyer pays or takes possession; the Tax Department has 5 business days to release or claim and 90 days to fix the amount. A bar or restaurant adds the buyer’s SLA application, bridged by a temporary retail permit if the premises stayed licensed within the prior 30 days. Healthcare practices under Article 28 or 31 typically run nine to fourteen months.
Reputable New York brokers generally do not. They take listings on contingency and are paid at closing. Some franchise offices charge upfront marketing retainers; some lower-middle-market firms charge retainers on larger engagements. Ask what the fee covers, whether it is credited against the success fee, and what you owe if the business does not sell. The seller-friendly answer is $0 upfront with the full schedule in the engagement letter.
Franchise offices (Transworld, Sunbelt, Murphy) bring national buyer databases and standardized documents, with quality that varies by office. Independents (Nexus Bridge, Synergy, Lisiten Associates, The NYBB Group) bring a defined specialty, consistent senior attention and, in our case, a published fee. For a regulated New York deal, a licence, a healthcare practice or a route, choose the broker who can explain the New York rules on a first call. For a straightforward sub-$1M main-street sale, a strong local franchise office can be enough. Interview the person, not the brand.
If you would like a free, confidential valuation for your New York business and an honest conversation about whether Nexus Bridge is the right fit for your sale, we offer a no-obligation 30-minute call. If we are not the right fit, we will tell you and point you to who is.

Boutique business brokerage for owners across New Jersey, New York, NYC & Connecticut. $0 upfront. Success-based fee only.